So much truth here! It also brings to mind the word "trouble." Thanks to John Lewis, we know not all trouble is bad, and good trouble can be very good, indeed.
The copywriter in me always wants to chime in with 'specificity matters':) Living in Bali I realized the Balinese don't throw that word around the way Westerners do. They use it sparingly and carefully because it implies being possessed by demons or evil spirits. Interesting huh?
How interesting, Jen! And yes, I agree that specificity is the key to all of this! Maybe this post was me making a plea for a larger spectrum of words for "crazy." :)
So much truth here! It also brings to mind the word "trouble." Thanks to John Lewis, we know not all trouble is bad, and good trouble can be very good, indeed.
The copywriter in me always wants to chime in with 'specificity matters':) Living in Bali I realized the Balinese don't throw that word around the way Westerners do. They use it sparingly and carefully because it implies being possessed by demons or evil spirits. Interesting huh?
How interesting, Jen! And yes, I agree that specificity is the key to all of this! Maybe this post was me making a plea for a larger spectrum of words for "crazy." :)
Absolutely! Massive hats off to the great Mr. Lewis for transforming that word.